So you are super stoked with the possibilities with Hefe. So you go out and sign up all your buddies to the Hefe platform. You run down to Home Depot and sign up everyone in the parking lot. After all that effort, but there is no jobs in your town. They don’t work, they don’t make any money, you don’t make any money, they laugh, you quit. We have seen this, we experienced this first hand.
The number one thing you NEED to focus on getting the hiring side on to the platform first. That means talking to local businesses, home owners, whomever you can find that needs to hire folks in a gig capacity. Once you find the demand, filling their need (supply) is relatively easy after that.
That first deal is going to be so absolutely hard. The hardest of them all. Not that it is actually difficult, but you are learning, making mistakes, figuring out your approach and selling style. It’s like learning to ride a bike without training wheels.
To be frank and honest, many of you will never close that first deal. You don’t have the inner strength, are too immature, possibly too lazy and not creative enough. It is not really you, it is that you have never been educated. If you want to change yourself, so we have a section called coaching. It will give you information about how you can begin to transform yourself to be the person you want to be, not the person you are right now. Once you follow through that, you may become ready to close that first deal.
For those that closed that first gig. That second is not as hard as the first, by the time you get to your fifth or sixth deal. It comes naturally. Soon you’ll have dozens of businesses on the platform.
Finding buyers is your number one goal, and bend over backwards once you get them sold. Some hand holding maybe required to get them to use it on a continuous basis.
Hand Holding
One of our first customers was literally called everyone on his phone all day long arranging for workers to show up to his various jobs. The platform was a god send for him, but he was a little reluctant to adopt it. So as part of on boarding him, we not only setup his account with him, but we called every single person on his phone book and invited them to the platform via text. Then made sure they were on it and answering all their questions. His first hiring was so stressful for him. He wasn’t sure about this or that, we basically did everything for him. But when that first payment went out and the worker confirmed they received the money on the other end….well it was like taking a mountain of bricks off of his chest. His second hire he did on his own, by his fifth, he was a nature.
Some folks just get it, while others may need a lot of help to change their habits. But when they do, you’ll be handsomely rewarded with each hire they make…oh those phone book contacts you setup for them, well that is a double pay day with each hire.
The Value of Hand Holding
Another way of looking at is time and effort…you know…math. You make how much right now with your day job? $25/hr? $40/hr?
Let’s say that onboarding a business will take you 2 hours of solid work. Yeah that first one will probably take a bit more time time and effort. Or maybe you want to spend 4-8 hours per customer in helping them learn and use it for their business.
Sticking to the 2 hours invested per customer, it cost you $50-80 dollars of your time based on your present pay rate to enroll one customer. In our area, one customer that heavily uses the platform earns a several thousand dollars in commissions for the agent. Say around $6,000 a year, every year. Would you invest $80 of effort to earn $6,000 without working anymore? That is the power of PASSIVE INCOME. You are investing effort now to reap great rewards in the future.
This also is why in the early days of Uber, they used to pay $600-800 per driver sign up upfront to independent agents with no residual commissions. Uber would make tens of thousands of dollars of profits that they don’t share with the person that did all the work to get the driver signed up.
PLEASE NOTE
Your earning potential is variable and entirely based on local conditions. If you are in Las Cruces, New Mexico the earning potential will not be as good as someone in Midland / Odessa, Texas that is focused on welders and machinists. So you will have to keep that in mind. Someone in Mineola, Texas might use Hefe in a completely different way that someone in Salinas, California because those two places are completely different. That is the great thing about the partner model, you can figure it out and make it work for you. But the only way to make it work is work with your local business, community, home owners, etc.
The Voice of Doubt
About now you are thinking, well how the heck am I going to find folks that will hire on Hefe? That little voice of doubt in your head is screaming that businesses would never adopt this! Well, we have pulled together a section of examples of how the platform is used to handle all sorts of needs. Some very creative uses of the platform. Check it out in the Markets section of the portal.