What is Hefe?

First the name, it is the Americanized version of “Jefe” which many Americans knows it means “Boss” in Spanish. We had to adjust the spelling because trademark issues and many Americans didn’t know how to say the “J” properly, even the ones that know a little bit of Spanish.

Outwardly, it is a gig economy app which we will get into a bit later. But apps are apps, boring and meaningless. Hefe is more than app, as we said, it is a movement.

If I had to describe Hefe in one picture…

He could be your husband, father, uncle, grandfather, neighbor, friend... He is one of the tens of millions of people out of work right now. All trying to figure out how to make ends meet. Trying to put food on the table for their families. Making sure that there is a roof over their heads. The last thing he wants to do it is give his earnings to wealthy individuals that don’t need it.

Together, we are working to help create opportunities and futures for folks like him. To enable these folks to get good work applying their skills while keeping more of their hard earned money. This is what we do.

Unlike those delivery and driving apps, we focus on real jobs that leverage people’s real skills and experiences. While driving is a great entry level job, there is countless skilled jobs that pay so much better and contribute so much more to society than picking up a rich person’s groceries. Small jobs that become small businesses that employ more people. Jobs that are prefect for a gig economy now for so many reasons. Ones that we know will convert into full-time careers in the near future.

Right now, there are so many small businesses, home owners, farmers, churches, etc that can’t afford to hire folks full-time for countless reasons. They need help but can not afford it because life has not returned back to normal.

But they have countless small gigs; filling in shifts in the kitchen, repairing a truck, painting a building, harvesting a crop, fixing a leak, fixing electrical issues, building stuff, moving stuff or just generally helping people. There is millions of these kinds of gigs, but there is no one place for all these gigs to be managed. So the work goes undone, despite the need of it to get done.

Sure there is plenty of platforms out there. You could probably rattle off a few.

But as we talked about, they are like vampires sucking the lifeblood out of your community. Not only are they taking too much money from the workers. But they take that money out of your town to another city far, far away. Every single one of those dollars that leaves your community, does not come back. It is one less dollar for the next person to spend in your community. And those losses add up so quickly. Eventually your town will be like those little towns across the heartland, empty, boarded up, the only sign of life is the Amazon vampire vans which are sucking the very last drops of blood from that town.

One of our goals is to make sure as much money stays in your community as possible. So that dollar earn can be spent in your community, creating that next opportunity for that next person.

Let me try to explain in a couple simple graphs.

Keeping More

These two graphs explains it for the visual learners.

If someone in your community spent $100 on those other platforms, the workers were given $50 and the other $50 went to the big company in another city to pay for their executives, investors and staff. That is $50 that leaves your community to never return to help the next person. Did I mention vampires?

With the Hefe platform the workers keeps $95 of the $100 they earned. All said that is 80% more income than they can earn from other platforms. Money that they worked hard to earned and is really needed right now to help their families. Those dollars staying in the local community to help it grow stronger to pay for the next job and the job after that…circulating in your community.

Fee Breakdown

Of that modest fee, this is how it breaks outs.

We split that amount across the bank, our platform cost and the commissions we pay out to you instantly.

• Bank Fees. Stripe is our payment processor that provides additional services like fraud protection, deposits, etc. They are a really great company to partner with.

• Platform Fees. That is our cut of the transaction cost where we pay for everything to make the platform work and grow. People, technology, marketing, training, etc. Reducing that 50% down to 3%…a 94% reduction in cost. Is that fair enough?

• Commissions. This is money to you, the agents, community leaders. Practically speaking, you are getting 80% of the gross profits from this platform. It seems like a small number, but it builds up rather quickly and can create a comfortable life for you and your family.

Just so we are clear. We are not building this company to become billionaires. Like I said earlier, we purposely do not have greedy investors. We have no management fat. We are just a handful of the geeks that have built many multi-billion dollar products for big companies that want to do something different. Something with a bigger purpose and more meaning. Something that helps people, not robs from them.

And this mission alienates many of our friends, who say that we are insane and stupid. The advisors and investors types keep advising us to take at least 30% of the earnings for ourselves and NOT pay perpetual commissions to you. And to this we say, OVER OUR DEAD BODIES.

Together, we can tear down the Gig industry and reinvent capitalism to be much more fair. To create a million millionaires. Every day, average millionaires like you hear Dave Ramsey and Chris Hogan talk about in their books and broadcasts. Because we have enough greedy billionaires in this world.

Speaking of which, let’s talk about what is important to you, that slice you saw in the breakout…your earning potential.