Introduction
Sure there is a lots of other lifting and moving services out there, but who really wants to pay $99 for 5 minutes of help?
The Market
The market for lifting and moving is a large market that is ripe for disruption with Hefe. From large moving jobs that are dominated by franchises that pay their workers low wages. To smaller franchises that claim to be college students, but not really. Then there is the guys that troll the parking lots of big box hardware stores. For the consumer they don’t want to think, they just want someone now to help them with problem right now.
Success Stories
Meet Taylor, his approach to Hefe is a different. His first objective is to create jobs for himself before looking to build an agent business. He needed the work and the platform is relatively new in his community. So Taylor sought out to use his pickup truck and trailer to build his own side hustle. Working odd moving and lifting jobs. He didn’t need to use Hefe for getting paid. But when he saw the platform model the light bulb went off.
When folks hired Taylor for his jobs, he provided them the referral link and asked the them to post the job to the platform. He said he told them is was for contract, to have the location information handy and make it easy to pay him. They of course agreed.
When he completed the job and they settled up with him through Hefe, he then took a moment to explain the platform and how they could find all sorts of folks on the platform to help them with handyman projects, cleaning, automotive and more. Taylor is gambling that they will continue to use Hefe for other uses, making that one job into something that will pay dividends long into the future.
Best Practices
Taylor’s approach to kick start his market is to use the platform for his own side hustle in his local market. Giving a small percentage of his earnings, about 3% of his earnings as he is getting a chunk back in commissions through the referrals. Then he would normally have to pay transaction fees to Square and his bank for the transaction. So the loss is minimal in his eyes.
As he is jus starting his market, Taylor has been slowly recruiting others he knows or runs into. Teaching them his practices and benefits. While leveraging the multi-level commission system to year from their growth.