So we always get push back from construction firms that feel threatened by Hefe. We always have to explain to them that Hefe is not meant to replace construction companies. Instead it fills one of the biggest gaps in their business. Getting good reliable workers to fill spot or a job.

Some firms don’t always have a framer or sheetrock guy on staff. Their buddies that specialized tended to be too busy forcing them (or their client) to pay extra to skip the line. Of course this problem was before Covid-19. Before Hefe filled gaps in teams, now Hefe is filling gaps in limited work availability. While the larger firms were able to get government dollars, the smaller contractor firms couldn’t qualify or had other challenges. So they now have their former staff on the Hefe platform. When work comes up, they can post private jobs to select individuals and pay them accordingly.

Now the biggest concern is that these folks were previously W-2 employees. Having these previous employees setup as W-2 workers actually helps the former employees take advantage of the benefits of running a business. Such as the tax write-offs on that pickup truck. Some of the smart contractors push back on this as well (contractors are super SMART). Typically the reasoning I have used is that the hardest part of running your own business is getting customers. That while these guys will enjoy the benefits of being an independent contractors, few have what it takes to build a business. Acquire clients. Hire workers themselves. When the economy recovers completely, these 1099 workers may opt to go back to W-2 work to qualify for loans.